Non-responsive websites are being penalised by Google

Posted on by Elliot Jackson

Owain Powell on UX Magazine:

What is Mobilegeddon? It refers to Google’s latest search algorithm update, which rolled out at the end of Arpil with the promise to penalize websites with a poor user experience—specifically those which are not optimized for mobile devices.


Before the Mobilegeddon update on the 21st April, this particular page of the AA’s website appeared on the first page of Google search engine results pages (SERPs) for "cheap car insurance." We can now see that the AA has been demoted to the second page.

Looking past the fact that “Mobilegeddon” is a god-awful term, being demoted to the second page of Google is a huge deal. It more or less means that, in relative terms, no one is clicking through to your website. I mean, when was the last time you clicked on a link that wasn’t in the top 4, let alone on the next page.

This is your friendly reminder that, if you haven’t already, it’s time to update your website.

✚ Google have created a Mobile-Friendly Test

Helping users find mobile-friendly pages on the Google blog

Posted in Development