Empty states matter

Posted on by Elliot Jackson

Dina Chaiffetz on the Invision blog:

These empty states are commonly known as first use, user cleared, and errors. But let’s think of these moments in terms of the user’s perspective:

  • First impression
  • Moment of success
  • Moment of failure

These tipping points in the user experience can lead to 2 very different outcomes:

  • Temporary or permanent abandonment of the app
  • A higher level of engagement and loyalty

“Moment of failure” states are particularly crucial but you need to get the user discovering and using your app before they’re of any value. An empty state is often the first thing a user will see after your onboarding. It’s a great place to reinforce what you’ve just taught them, especially if your onboarding has a skip button.

Posted in Design and User Experience